Zupee

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Zupee is one of the fastest growing Indian online gaming companies with 95% market share in the Indian gaming sector’s largest sector – casual & boardgame segment. Zupee offers ‘games of skill’, in which a player’s skill, knowledge, attention, experience, and capabilities are crucial to success. Zupee’s product portfolio of skill based casual & board games is redefining the online real money gaming ecosystem by providing meaningful entertainment & bringing moments of joy. By intersecting meaningful entertainment with skill-based elements like logical thinking and consumer behavior, Zupee seeks to offer a learning driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018 and backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India & Orios Venture Partners, Zupee stands at USD 600 million valuation. We are on a mission of improving people’s lives by boosting their learning ability, skills, and cognitive aptitude through scientifically designed gaming experiences. Zupee presents a timeout from the stressful environments we live in and sparks joy in the lives of people through its games.

Company Details

Employees
719
Founded
-
Address
Ground Floor , Unitech Trade Center, Block C, Sushant Lok Phase I,sector 43,gurugram,india
Email
su****@****upee.in
Industry
Entertainment Providers
NAICS
Arts, Entertainment, and Recreation
HQ
Gurugram, Haryana
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News

Zupee Ludo Strengthens Position as Category Leader with 150 Million Users and 12.5 Billion Gameplays - Yahoo Finance

Zupee Ludo Strengthens Position as Category Leader with 150 Million Users and 12.5 Billion Gameplays Yahoo Finance

Common Mistakes to Avoid When Playing Online Ludo - High On Films

Common Mistakes to Avoid When Playing Online Ludo High On Films

Zupee Ludo Strengthens Position as Category Leader with 150 Million Users and 12.5 Billion Gameplays - ACCESS Newswire

Zupee Ludo Strengthens Position as Category Leader with 150 Million Users and 12.5 Billion Gameplays ACCESS Newswire

Zupee emphasises skill aspect of Ludo, officials say rule tweaks enhanced player engagement - Tribune India

Zupee emphasises skill aspect of Ludo, officials say rule tweaks enhanced player engagement Tribune India

Zupee hits 150 million users, gameplay count doubles in eight months - Business Standard

Zupee hits 150 million users, gameplay count doubles in eight months Business Standard

From Analog to Digital: How Zupee Won India’s Gaming Soul - The Hindu

From Analog to Digital: How Zupee Won India’s Gaming Soul The Hindu

Zupee Ludo trends on Google as government passes Online Gaming Bill 2025 | Hindustan Times - Hindustan Times

Zupee Ludo trends on Google as government passes Online Gaming Bill 2025 | Hindustan Times Hindustan Times

Zupee Ludo, Snakes and Ladders to remain available as company says money games discontinued - Mint

Zupee Ludo, Snakes and Ladders to remain available as company says money games discontinued Mint

Zupee & KBC partner for Ghar Baithe Jeeto Jackpot! - Adgully.com

Zupee & KBC partner for Ghar Baithe Jeeto Jackpot! Adgully.com

Zupee partners with Sony Entertainment Television's Kaun Banega Crorepati for Ghar Baithe Jeeto Jackpot Contest - MediaNews4U

Zupee partners with Sony Entertainment Television's Kaun Banega Crorepati for Ghar Baithe Jeeto Jackpot Contest MediaNews4U

Zupee Ludo strengthens position as category leader with 150 million users and 12.5 billion gameplays - Tribune India

Zupee Ludo strengthens position as category leader with 150 million users and 12.5 billion gameplays Tribune India

Zupee turns profitable with Rs 146 crore PAT in FY24; revenue crosses Rs 1,000 crore mark - Moneycontrol

Zupee turns profitable with Rs 146 crore PAT in FY24; revenue crosses Rs 1,000 crore mark Moneycontrol

Zupee turns IPL 2025 sixes into winning moments - ET BrandEquity

Zupee turns IPL 2025 sixes into winning moments ET BrandEquity

WinZo’s battle with Zupee heats up in HC. ‘Espionage, efforts to poach brand ambassador CarryMinati’ - ThePrint

WinZo’s battle with Zupee heats up in HC. ‘Espionage, efforts to poach brand ambassador CarryMinati’ ThePrint

Zupee partners with Kaun Banega Crorepati to reward skills and knowledge - MediaBrief

Zupee partners with Kaun Banega Crorepati to reward skills and knowledge MediaBrief

Breaking: Zupee lays off 30% workforce, sets up ₹1 cr medical fund for ex-staff - Storyboard18

Breaking: Zupee lays off 30% workforce, sets up ₹1 cr medical fund for ex-staff Storyboard18

Zupee Crosses 100 Million Users Milestone : What Worked For the Online Gaming Platform? - Business Standard

Zupee Crosses 100 Million Users Milestone : What Worked For the Online Gaming Platform? Business Standard

Zupee's Ludo Tournament: Record-Breaking Success & Big Wins - Adgully.com

Zupee's Ludo Tournament: Record-Breaking Success & Big Wins Adgully.com

Zupee: 5 Reasons Why Over 10 Crore Indians Love Playing Games on This App - India TV News

Zupee: 5 Reasons Why Over 10 Crore Indians Love Playing Games on This App India TV News

Zupee lays off 170 employees after online gaming ban - HR Katha

Zupee lays off 170 employees after online gaming ban HR Katha

Breaking: Zupee stops Real Money Gaming, will continue to offer free-to-play games - Storyboard18

Breaking: Zupee stops Real Money Gaming, will continue to offer free-to-play games Storyboard18

Zupee’s Dilsher Malhi on responsible gaming, Ludo in the digital age and more - Storyboard18

Zupee’s Dilsher Malhi on responsible gaming, Ludo in the digital age and more Storyboard18

Real Money Gaming Ban: Zupee Joins Peers, Axes 170 Jobs - Inc42

Real Money Gaming Ban: Zupee Joins Peers, Axes 170 Jobs Inc42

Exclusive: Real Money Gaming Ban: Zupee To Pivot To Short Video Content - Inc42

Exclusive: Real Money Gaming Ban: Zupee To Pivot To Short Video Content Inc42

Zupee Joins Forces with Gurugram Cyber Police to Promote Cyber Security Awareness - Business Standard

Zupee Joins Forces with Gurugram Cyber Police to Promote Cyber Security Awareness Business Standard

Zupee reports first-ever profit, solidifies leadership in skill-based gaming - Times of India

Zupee reports first-ever profit, solidifies leadership in skill-based gaming Times of India

Gaming company Zupee cuts 170 jobs, offers financial assistance to impacted staff - Moneycontrol

Gaming company Zupee cuts 170 jobs, offers financial assistance to impacted staff Moneycontrol

Zupee Fires 30% Staff After Real-Money Gaming Ban; Offers Financial Support To Those Hit - NDTV Profit

Zupee Fires 30% Staff After Real-Money Gaming Ban; Offers Financial Support To Those Hit NDTV Profit

Gaming the Indian Way: Zupee’s Resurgence of Cultural Classics - TechPP

Gaming the Indian Way: Zupee’s Resurgence of Cultural Classics TechPP

Online gaming platform Zupee’s FY23 operating revenue more than doubles to Rs 831.5 crore - The Economic Times

Online gaming platform Zupee’s FY23 operating revenue more than doubles to Rs 831.5 crore The Economic Times

Online Gaming Bill: Zupee stops money-based games, Ludo and Snakes & Ladders remain - Times of India

Online Gaming Bill: Zupee stops money-based games, Ludo and Snakes & Ladders remain Times of India

Zupee rolls out short-format content after real-money gaming ban - YourStory.com

Zupee rolls out short-format content after real-money gaming ban YourStory.com

Leading The Charge : Zupee's Quest To Popularise Skill-based Ludo - BW Businessworld

Leading The Charge : Zupee's Quest To Popularise Skill-based Ludo BW Businessworld

Zupee cuts 170 jobs in regulatory reshuffle - Exchange4Media

Zupee cuts 170 jobs in regulatory reshuffle Exchange4Media

Zupee taps micro dramas, subscriptions after real-money gaming ban - Moneycontrol

Zupee taps micro dramas, subscriptions after real-money gaming ban Moneycontrol

Zupee's new star-studded ad chronicles the history of Ludo in India - afaqs!

Zupee's new star-studded ad chronicles the history of Ludo in India afaqs!

Zupee responds to RMG ban with launch of short-format video platform Zupee Studio - financialexpress.com

Zupee responds to RMG ban with launch of short-format video platform Zupee Studio financialexpress.com

RMG ban pushes Zupee to cut 170 jobs - Entrackr

RMG ban pushes Zupee to cut 170 jobs Entrackr

Despite GST hurdle, Zupee reports ₹1,123 crore revenue and maiden profit - ETLegalWorld.com

Despite GST hurdle, Zupee reports ₹1,123 crore revenue and maiden profit ETLegalWorld.com

Zupee halts real-money games as Online Gaming Bill passed by Parliament, to continue with popular free titles - Business Today

Zupee halts real-money games as Online Gaming Bill passed by Parliament, to continue with popular free titles Business Today

Zupee Launches Zupee Studio: Short-Form Content - Rediff MoneyWiz

Zupee Launches Zupee Studio: Short-Form Content Rediff MoneyWiz

Zupee Recognized Among India's Most Downloaded Apps in 2024 - Business Standard

Zupee Recognized Among India's Most Downloaded Apps in 2024 Business Standard

Gameskraft, My11Circle, MPL, Probo and Zupee shut real money gaming ops - Entrackr

Gameskraft, My11Circle, MPL, Probo and Zupee shut real money gaming ops Entrackr

After Dream11 and Gameskraft, Zupee says it won't challenge India's real-money gaming ban - Moneycontrol

After Dream11 and Gameskraft, Zupee says it won't challenge India's real-money gaming ban Moneycontrol

Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million - The Economic Times

Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million The Economic Times

How Zupee is pioneering responsible real money gaming in India - India TV News

How Zupee is pioneering responsible real money gaming in India India TV News

Skill Meets Entertainment: Zupee’s KBC Partnership Signals a New Wave in Gaming - Press Trust of India

Skill Meets Entertainment: Zupee’s KBC Partnership Signals a New Wave in Gaming Press Trust of India

Zupee Unveils Star-Studded 'Sadiyon Se India Ka Apna Game' Campaign Celebrating Ludo - ABP Live English

Zupee Unveils Star-Studded 'Sadiyon Se India Ka Apna Game' Campaign Celebrating Ludo ABP Live English

Top 5 Ludo Apps That Pay Real Money Instantly - Daily Excelsior

Top 5 Ludo Apps That Pay Real Money Instantly Daily Excelsior

Downloading Zupee? A complete guide to winning at Zupee Ludo! - India TV News

Downloading Zupee? A complete guide to winning at Zupee Ludo! India TV News

Kapil Sharma gets into a controversy over India’s favourite game in Zupee’s new ad - ET BrandEquity

Kapil Sharma gets into a controversy over India’s favourite game in Zupee’s new ad ET BrandEquity

Zupee’s revenue zooms to Rs 832 Cr in FY23; cuts losses by 73% - Entrackr

Zupee’s revenue zooms to Rs 832 Cr in FY23; cuts losses by 73% Entrackr

Zupee launches ‘Extra Winnings’ campaign, featuring Harbhajan Singh and Jatin Sapru - MediaBrief

Zupee launches ‘Extra Winnings’ campaign, featuring Harbhajan Singh and Jatin Sapru MediaBrief

Zupee raises USD 30 million at pre-money valuation in Series B funding round - The New Indian Express

Zupee raises USD 30 million at pre-money valuation in Series B funding round The New Indian Express

Smile Group backs gaming startup Zupee - VCCircle

Smile Group backs gaming startup Zupee VCCircle

Zupee Company Profile - Newspatrolling.com

Zupee Company Profile Newspatrolling.com

Exclusive: Zupee bags Rs 70 Cr fresh round at Rs 740 Cr valuation - Entrackr

Exclusive: Zupee bags Rs 70 Cr fresh round at Rs 740 Cr valuation Entrackr

How Zupee Created A New Category Of Games Inspired By India’s Cultural Heritage - Passionate In Marketing

How Zupee Created A New Category Of Games Inspired By India’s Cultural Heritage Passionate In Marketing

Ludo for Cash: The Ultimate Guide to Winning Real Money Playing Ludo in India - Borok Times

Ludo for Cash: The Ultimate Guide to Winning Real Money Playing Ludo in India Borok Times

Zupee Partners with KBC for ‘Ghar Baithe Jeeto Jackpot’ Contest - G2G News

Zupee Partners with KBC for ‘Ghar Baithe Jeeto Jackpot’ Contest G2G News

99% Players Lose Their Money on Zupee Ludo App - THE PHILOX

99% Players Lose Their Money on Zupee Ludo App THE PHILOX

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