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We created AWE in 2010 as an online shop for action sports equipment. We also developed and operated KitesurfDubai.ae, SupDubai.ae and BikeDubai.ae; the largest online shops in the Middle East for Kitesurfing, SUP and cycling equipment. Our customers are international and enjoy the outdoors in different ways. That is why we decided to launch AirWaterEarth.net, a global multi-sport platform connecting shoppers with top brands supplied by the best international vendors. The passion we share for nature inspires our mission statement: AirWaterEarth is the elemental passion of outdoor women and men for the thrill of natural adventures. We are your global adrenaline platform for booking your next experience and finding the right gear to make it your lifestyle. In AWE the natural forces of life have always been our fuel. Our core values are: Freedom - We do this because we want to do Fun - If it gets to be a pain, we’ll do it differently Stay Healthy - No amount of profit can change this Bootstrap for Independence - We make our own decisions Pride in our work - Be a force for good Work with people we like - Like the people, we work with Learn something new every day - Learn by doing and improving our business Dedication - We’re in this and it is within us Ownership - All elements of the business are interdependent Top quality products at the best value - We also shop at our shop WOW and be WOWed - Best Service for the best feedback Give back to our community - Even small things can make a difference Our global team is are from over 10 countries and based in 3 different continents. We serve customers with openness and cultural sensitivity. We are bonded by friendship and hard working ethics. Read more about the amazing people behind the scenes who make the magic happen. Above all, our platform is ever evolving and growing thanks to the feedback and support from you, our loyal customer.