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Part tech start-up, part media analytics firm, we are alumni from President Obama's transformative 2008 and 2012 campaigns excited to bring the lessons we learned on the campaign to the mainstream. We are engineers, statisticians, media experts, analysts, and experienced political operatives at the tops of our fields and fresh off the largest and most hard-fought campaign in history.
We didn't rely on experience alone to manage the campaign’s $500 million advertising budget. We harnessed big data analytics and developed software to find and target exactly the television programs and websites consumed by persuadable voters. We even built an advanced application to track and report media spending, polling, and field data.
Companies and campaigns spend hundreds of millions of dollars on television and online advertising based on approximation and intuition, with little data to drive decisions or measure efficacy. Standard viewership and ratings data is limited to broad age-gender categories. Smaller segments and local markets often suffer from small sample sizes.
We can do better.
AMG introduces science to the art of media buying. We use models to identify targets for your product, service or cause. We use data from tens of millions of TV set-top boxes and online ad networks to anonymously match your most promising targets with their actual viewing habits to find the best ways to reach them. Our clients reach more targets, more often for the best price.
Company Details
- Employees
- 2
- Founded
- -
- Industry
- Advertising Services
- Website
- analyticsmediagroup.com
Analytics Media Group Questions
Analytics Media Group's website is analyticsmediagroup.com
Analytics Media Group's LinkedIn profile is https://www.linkedin.com/company/analytics-media-group
Analytics Media Group has
2 employees.
View email and phone details for 2
employees at Analytics Media Group.
Analytics Media Group's industry is
Advertising Services
Analytics Media Group's top competitors are
Virtual M.o.v.e. Fitness & Dance Education Convention,
Atlas Virtual Fitness,
Zero2infinity,
Event Broadcast,
Bizzo Ai,
Virtual 92 - The 1st Football Based Virtual Fitness Challenge,
Warner Bros. Discovery,
Wizards School Of Data Analytics,
Data Wizards Community,
Business Forward.
Analytics Media Group's categories are Advertising Services
Analytics Media Group's founding year is 2013
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