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Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/
Company Details
- Industry
- Media Production
- Website
- https://pod.co/b2b-better-1
- Keywords
- Certified Code.
B2b Better Podcast Questions
B2B Better Podcast's website is https://pod.co/b2b-better-1
B2B Better Podcast's LinkedIn profile is https://www.linkedin.com/company/b2b-better-podcast
B2B Better Podcast's industry is
Media Production
B2B Better Podcast's top competitors are
Karaoke,
Digital Boffins,
Go-To-Market Uncovered Community,
Contract Heroes,
Proluxe Travels,
B2b Better,
Neuwave Technologies,
Protech Podcast,
808 Podcast,
Certified Code.
B2B Better Podcast's categories are Media Production
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