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Though our ancestor’s heritage is in our blood, yet we are adventurous, innovative and risk takers. Nothing motivates us more than taking on new challenges, explore new markets and share the wines and spirits that we discover throughout the entire world. Driven and inspired by art and culture, we promise our customers that every product we sell and every service we provide will stand out from the crowd. We work in partnership with leading suppliers and distributors, employing staff with a passion for our products and for serving wine and spirit connoisseurs. In our firm we believe that knowledge is the most important pillar of hospitality, our education curriculum is the best in its class and we are proud to be the Middle East’s only Japanese Sake education provider. We help businesses to grow by providing them with an exclusive portfolio of brands, lifestyle beverage concepts and education and training programs for their teams. A Fully fledged distribution network in 4 main identified core markets including the Middle East and Gulf Region, Africa, Turkey and the Indian Ocean. Helping businesses solve challenges, from proposition and brand innovation to attracting and retaining luxury talent or building networks; briefs and outputs are limitless. Leveraging our business relationships with the world’s top brands to forge strategic partnerships that drive retention, acquisition and meaningful engagement. Using our global intelligence and unrivaled expertise to deploy programs for businesses looking to train their staff to have fruitful relationships with customers as well as industry professionals. Our objective is to create and build a unique portfolio of sake, wines, spirits and beers brands with a unique value proposition. We are extremely proud to represent some of the world’s greatest family-owned wine producers whose winemaking achievements are internationally recognized. We pride ourselves to delivering an authentic taste of Japan to our customers.