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BLKASHED was established in January 1, 2015 aiming to be one of the top street brand in Seoul, Korea. BLKASHED demonstrated diversity and lifestyle of the people who are engaged in music and fashion industry through our collection. It is a high quality leather jacket brand having strong connections with the media. We communicate through design and the aura of “hype” which its inspiration comes from music and art. BLKASHED is based on the life-style of artists and the youth culture at large. It started with leather jackets as its main item and designed based on a specific artist in mind, which context is reinterpreted into its collection. The brand uses natural real leather, photorealism prints on garment, bold texts which captures the vibe of the music subculture. Market segment: woman and men who loved street culture, music, and has a professional job but also a person who has interests that is contradicting to their daily professions or extraordinary lifestyle. Someone who are truly has an artistic mentality. BLKASHED focused on only leather jackets in the beginning of its business into a collection each season. The brand is planning on to expand its production after the brand image is acknowledged as a leather jacket brand before fulling the collection with variety of products. The brand price point positioning is in the middle between street brand and high end that is affordable for the customers with an outcome of high quality products.