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My mission began when I was eleven years old and I started reading motivational quotes. I was fascinated by the strength of words and how communicating these brief messages could POP, Power of Perspective, someone into a new outlook on life. I began reading a variety of personal development books, but Tony Robbins always seemed to stand in a league of his own, as a result of his ability to capture the attention of any size audience. On my 12th birthday, I told my parents I was going to be the next Tony Robbins, just in my own way. My journey continued as I became a personal trainer, but decided that working with the physical dimension would not elicit life-long change. I realized that CHANGE starts from within and although there are millions of diets and exercise programs in the world, they will NEVER result in "fulfilled" adaptations to ones life. We must work on the space between our EARS, if we desire to make tomorrow even better than we could have ever imagined. Therefore, as a result of this revelation, I became a "Identity Trainer," where I combined the three basic dimensions of wellness (Physical, Biochemical, Emotional), with the emotional as the foundation, and began working with people to eliminate whatever barriers prevented them from living the life they DESERVE. I worked with people from all walks of life, including sexual abuse, disorders, relationship chaos, career frustrations, self esteem woes, etc. and although I do not claim to be a "guru," because I have not experienced all of these challenges in my life, I do believe that each of these individuals shared one commonality...they were living a life that someone or something created for them to live, or in other words, an identity-less life. This is why BRANDENTITY was born because there was also points in my life where I struggled with IDENTITY ISSUES, similar to the people who I worked with, and to make a long story short....the IDENTITY REVOLUTION began!