Confido

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Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.

Company Details

Employees
30
Address
New York, New York 10001, Us
Industry
Software Development
Website
https://www.confidotech.com
Keywords
CPG Technology, Cash Application, Deductions Management, Trade Promotion Management, Sales Forecasting, AI in CPG, Enterprise Software.
HQ
New York, New York
Competitors
GovWell, Confido Health, GetGlam Inc, Pump.co, Radian Capital, Roame (YC S23), Veefin, Seapoint, Ideogram, Your.Online.
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