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For tech vendors, recruitment agencies, and BPOs in the contact centre & CX space, we create content campaigns that generate qualified leads for you to turn into clients. As well as originating, writing, and creating lead magnet content we can help you build landing pages, websites, funnels, email sequences, and PPC campaigns that convert your audience into qualified leads. Strategy Creation always begins with setting objectives, so we can start here to help you align your marketing and lead generation activity with your business plan and understand what success looks like. If you need us to, we can work with your leadership and sales team to define your offer, positioning, audience, and strategy for filling your sales pipeline with properly qualified leads. And we can build a comprehensive marketing plan that sets targets for the important metrics at all stages of the campaign process, from cost per click to cost per lead to lifetime customer value. Creation We mine the brains of your internal subject matter experts to uncover content that’s going to be new, interesting, thought-provoking, educational, or even controversial for your market. Our creators can write, design, and develop in almost all types of media to turn your content ideas into blogs, articles, white papers, research reports, guides, infographics, websites, case studies, videos, events, webinars, podcasts, social media posts, sales letters, landing pages, e-books, real books, direct mail … or whatever is needed. Execution Working with your internal marketing and business development people we can help you leverage your content by running digital, email and social marketing campaigns. The general idea is to get organic or paid traffic into your content-driven funnel. Prospects are then brain fed until they pop out the other end as marketing qualified leads for your Business Development Team to follow up.