Digital Advertising Alliance of Canada (DAAC)

Digital advertising alliance of canada (daac) email format

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The Digital Advertising Alliance of Canada (DAAC) is an independent, not-for-profit association led by Canada's leading national advertising and marketing associations. We uphold a robust and credible self-regulatory program for responsible online interest-based advertising (IBA) at YourAdChoices.ca and a transparency program for election-based advertising at PoliticalAds.ca. Through our AdChoices program, we empower consumers by providing transparency and control over the targeted advertising they encounter online. The program requires participating companies to clearly communicate their data collection and use practices while offering consumers the ability to manage the types of targeted ads they see. Our mission is to provide consumers with enhanced transparency and control, to establish and enforce responsible privacy practices across the industry for relevant digital advertising, and to build the trust of consumers and other stakeholders in the marketing and advertising industry. Companies interested in joining the program and enhancing consumer trust can register at https://youradchoices.ca/en/business-registration.

Company Details

Employees
9
Founded
-
Address
2238 Dundas St. West, Po Box 59045,canada
Industry
Advertising Services
Website
youradchoices.ca
Keywords
interest-based ads, self-regulation, accountability, advertising, marketing, privacy, transparency, behavioural advertising.
HQ
Toronto, ON
Competitors
Digital Natives Creative Inc., The NAI, IAB Canada, Marketing Copilot ®, Lime Advertising Inc., McCabe Promotional Advertising Inc, BT/A Advertising, Pride in Advertising & Marketing (PrideAM), Digital Lion Inc., Digital Commerce Partners.
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