Data Mining and Value Creation

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Digitization is changing the value creation of companies in the industrial country of Germany – including the Free State of Saxony. For small and medium-sized enterprises, this transformation process is virtually existential. Data is a major driver of digitization. They also open up opportunities for improving production processes, for new products and services, and for innovative business models. But how can companies create new value from their data? The joint project "Data Mining and Value Creation" of the Fraunhofer IMW and the University of Leipzig is investigating these research questions.
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