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We’ve watched senior managers and directors of marketing, communications, customer service, sales, operations and IT become increasingly overwhelmed by never-ending tactical options for digital, and noted a lack of framework to address organizational expectations and readiness around digital. As experienced digital practitioners, we believe there is an opportunity for our collective community to bring perspective across the digital landscape. We believe in in-depth educational experiences that bring together – and resolve the conflicts between – business, marketing, communications and technology personnel. We believe that digital impacts horizontally across function, and that its lessons can be leveraged across sector and industry. dStrategy Media produces events and publishes web sites that help our audiences achieve perspective. dStrategy Media was created to provide you with perspective so that you can better execute, take action and deliver success within your organization. We achieve this through our brands including: Digital Strategy Conference; and Digital Strategy Media In addition to our in-depth domain expertise – from the early days of e-commerce, online customer service, email and search marketing, and community management, right through to today’s world of content strategy, the social business and 24/7 anywhere and everywhere connectivity, we have developed bench-strength in producing events and developing communities – finding and bringing together those who can change the direction of an industry for the better of all. dStrategy Media was founded by Internet pioneer and industry advocate Andrea Hadley, and digital strategist and analytics professional Kelly Kubrick, on our observed need for “digital defragmentation”.