Every customer counts email format

Inclusion is everybody's business! Every Customer Counts is about ensuring your business is as accessible as possible, for as many people as possible. Our focus is on people with a long-term limiting health condition or disability, whether it's visual, hearing, cognitive, developmental, mental health, physical, or a learning disability. But aside from disability, good access will also make your business inclusive to: - older customers who need or appreciate easier access. - customers with prams, pushchairs or young children, or carrying heavy shopping bags or luggage. - anyone who may find themselves temporarily impaired such as a broken limb or following surgery. - friends, family or colleagues of a person with a long-term health condition or a disability. An accessible business is one which is equally open to ALL potential customers. Under the Equality Act 2010, every business has a legal duty to take reasonable steps to ensure that disabled people can access their services. Small changes do not need to cost much but can have a big impact on your reputation, customer numbers and business performance. - There are 13.3 million disabled people living in the UK. - Households with a disabled person spend a combined £274 billion a year on goods and services. The 'purple pound'. - The number of people aged 85 and over in England is set to more than double over the next two decades. Changing your approach from 'Do I have to?' to 'What can I do?' will quite possibly make the biggest difference of all...