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Taking the pain out of city creation. Here at Gamr7, our experiences as gamers and development professionals left us wanting more: better cities, faster. We realized that the evolution in gaming graphics environments was driving demand for richer city content, while cost and efficiency factors demand a faster execution time. This was the inspiration for Ürban PAD, an innovative middleware designed to respond to current content creation challenges: * Building detailed urban environments with a large number of elements * Automating a repetitive manual process while offering complete procedural control * Saving on production costs and time Ürban PAD speeds up a fundamental but time-consuming step of your content creation process while offering you a high degree of control over production. The result? A fully editable middleware adaptable to your needs and guided by your input. Ürban PAD allows for automation without sacrificing creative control . It's the result of two years of innovation, including a year and a half of university collaboration in Gamr7's home city of Lyon, France, located in the heart of the technologically dynamic Rhône-Alpes region.