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GenuityLight is a product development and marketing consulting firm focused on the lighting equipment industry. Backed by 20 years experience, and having launched over $500MM of successful high-margin specification grade products; GenuityLight helps the world's best lighting manufacturers create great new products. Contract services include:
- Marketing Strategy & Product Positioning. Craft a winning strategy and product portfolio through close collaboration with your management team and key stakeholders.
- Market Research & Competitor Analysis. Identify the needs of your customers and the competitive landscape to ensure your new product is benchmarked to the market.
- Management of New Product Development. Cross-functional management of your marketing, engineering, and production teams to ensure the success and timeliness of the project.
- Marketing Communications. Direct the creation of websites, brochures, spec/data sheets, sales samples, advertising, press releases, social media, white papers, and trade shows.
- Specification Sales Management. Train and incentivize an extensive network of lighting specifiers and sales agents across North America for mutual success.
Company Details
Genuitylight Questions
GenuityLight's website is http://www.linkedin.com/in/genuitylight/
GenuityLight's LinkedIn profile is https://www.linkedin.com/company/genuitylight
GenuityLight has
68 employees.
View email and phone details for 68
employees at GenuityLight.
GenuityLight's industry is
Appliances, Electrical, and Electronics Manufacturing
GenuityLight's top competitors are
Led Lighting Supply,
Apogee Lighting Holdings Llc,
National Renewable Energy Laboratory,
Electrix Illumination,
Tolmar,
Dalco Industries Inc.
GenuityLight's categories are Appliances, Electrical, and Electronics Manufacturing
GenuityLight's founding year is 2010
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