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GILABOLA.COM - The most popular Indonesian Soccer Community The site www.GILABOLA.com was established on 2002, several weeks before the big soccer event World Cup 2002 in Japan and South Korea. At the time we never thought that the interest on soccer among Indonesian people would be so enormous. So we started develop the community website on July 2013. As for today, Gilabola.com have more than 500,000++ active fans on Facebook Fan Page who visit the site on reguler basis. 6,400++ followers on Twitter. And more then 8,000,000 pageviews per month. And in 2002, we patented the brand “GILABOLA“ Achievement: The Best Content Provider 2003 for Indosat // Launched EURO 2004 SMS VAS For Indosat // Partnership with Indosat, Excelcomindo, 3 (Three), Axis, Telkom Flexi, Esia for SMS Value Added Service CHARACTERISTIC The advantages of having such internet site is, we can analyze the behaviour of the visitor. What we find is, fans of soccer are much more fanatical and loyal to the site compared to other site visitor. Looking back to our previous experience with the news site satunet.com around year 1999 to 2001, we called the visitors as “floating mass”, referring to the behaviour of jumping between one news site to another. PLATFORM As for the platform, we found 60% of the visitors accessed the soccer news and updates through their mobile gadgets. In the future, we belive the number will explode. Mobile gadgets and mobile internet access are much cheaper nowadays compared to several years ago. LIFESTYLE Soccer is part of daily life of the people of Indonesia. Every years they are prepared to join big-scale celebration of world football, such as Champions League and World Cup. While on every weekends they immerse themselves with some European leagues. People are quite busy with soccer.