Gxstudios (gocrosscampus.com, pickteams.com) email format

GoCrossCampus (and later PickTeams) was the flagship product of GXStudios, a venture-backed company founded by four Yale students and one Columbia student active 2007 to 2010. GXStudios was one of the early players in the online social gaming space. As a new type of massively multiplayer, rivalry-based game, GoCrossCampus (GXC) was one of the biggest gaming crazes in the college world, involving hundreds of thousands of simultaneous players and reaching millions of students. Over half of all students on many college campuses played, and GXC inspired many players to recruit friends in cafeterias and dormitories to join a virtual battle, elect commanders, chat with teammates and foes in real-time, oust spies, and attend war strategy council meetings in their basements, libraries and dorm rooms. All of the games were team-based tournaments, typically featuring multiple teams representing different affinity groups (colleges, high schools, sports teams, geographies, etc.) facing off asynchronously (as in GoCrossCampus) or in real-time (as in AlphaBlitz and Pocket Towers). These games were fueled by team spirit, taking sports and college rivalries beyond the playing field and onto every student's laptop. GoCrossCampus, the company's flagship game, was a strategy game of territorial conquest in which opposing schools competed online to conquer each others' campuses. With the launch of PickTeams (a team-based social gaming platform), three new real-time multiplayer games were developed. In AlphaBlitz, players raced to find the most words in a grid with the fastest team winning. In PocketTowers, teams cooperated to build defenses and send waves of attackers at others teams in a "tower defense" style of play. In DomiNation, players competed in a rapid-fire "lightning" version of GoCrossCampus, set on a number of fun, themed maps.