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Everyone is crying out for ‘more money’. In both developed and developing nations, where resources are limited, charitable organisations whose funds are drawn largely from donations, continue to struggle to meet the needs of more and more people. Lack of resources perpetuates inequality and exploitation and adversely affects sustainable and environmental causes. The actions of governments also indicate they are abdicating some responsibility for the needs of their people. And as the economic divide increases, funding for the most basic services such as healthcare and education continues to dwindle. In this environment, many governments have now become dependent on the apparently painless lotteries model to generate revenue, and this has led to the moral and financial conundrum experienced now by community organisations the world over. Inequality is bad for us all, economically and morally and the Millennial's, our primary target market, are demanding change. They are questioning organisations value propositions and seeking businesses with similar values to their own. And businesses are seeking to ‘adapt and differentiate’ in order to capture this market while remaining globally competitive. Lotteries executives and public officials are also beginning to question the “moral position and public purpose” of the lotteries model which specifically targets the poor to generate revenue. HEEBEE is an innovative solution that challenges the current system of institutionalized taking. It is a revenue generator that will address the lack of funds available in our communities. It will contribute to the social change and responsibility needed to address the continued exploitation of the poor, the vulnerable and the planet. Powered by HEEBEE Tech.