Imagination Gaming, Inc.

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Imagination Gaming, a subsidiary of Imagination Entertainment Ltd, was established in 1996 with the launch of Battle of the Sexes™ a cross platform media strategy was developed across TV, Radio, Game, Mobile, consumer product licensing and the internet www.battleofthesexes.com which was Australia’s #1 website from 1997 to 1999. Imagination Gaming patented and took interactive TV to the world in a box for $20 – The DVD game (iDVD). This software revolutionized the traditional games business globally with over $500M in sales. In 2010 Spin Master Ltd acquired a portfolio of Imagination Gaming titles, including; Quelf, Quelf Jr., Fact or Crap, Urban Myth, Would You Rather?, Beat the Parents and Battle of the Sexes, the acquisition helped to build a solid roster for the company. Today Imagination Gaming is an entrepreneurial global games and entertainment company with offices and distribution in United States, United Kingdom and Australia. We are proven innovators and brand builders with over 25 years of experience in entertainment across all media platforms with distribution into 85,000 retail doors worldwide. Imagination Gaming continues to acquire, innovate, design, develop and produce games & entertainment brands, delivering a compelling social interactive experience.
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