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Jelfin is a dynamic boutique firm committed to bringing us the world’s finest technological innovations in computer accessories. Dedicated to fresh, forward-thinking and problem-solving products, Jelfin artfully blends distinctive designs with strong functionality for a better computing experience, whether for work or play. Jelfin President and CEO Nick Pajic, an established entrepreneur, previously founded SkyMedia, a media company that pioneered specialty in-flight advertising for the US airline industry. In 2008, Pajic sold his interest in SkyMedia to a major multi-billion dollar private equity firm in New York. For more information, visit www.jelfin.com. About the Gel Covered Computer Mouse. High-tech, high-touch and with high marks for innovation, Jelfin, LLC – an emerging name in smartly designed, inventive computer accessories with distinctive design aesthetics – introduces its revolutionary computer mouse. The cleverly designed, ball-shaped mouse is ensconced in a soft, luxe gel covering that hugs the entire surface area and sets a new standard for comfort. Users cup their fingers naturally around the ball rather than extending them outward for a more natural, ergonomic feel. The Jelfin Mouse retails for $34.95. Sleek, Modern Design, Soft Squeezable Comfort Jelfin has kept both eyes on the ball with the introduction of the world’s first ball-shaped, gel-cushioned mouse, the Jelfin Mouse. Jelfin’s intelligent new design fits perfectly the curvature of your hand, providing a more natural and comfortable feel than a traditionally shaped mouse. Fans say Jelfin’s unique shape and soft, jelly cushion keep hands relaxed and comfortable for longer periods of time at the computer and put less tension on wrist and forearm. Cool computer mouse meets cushiony stress-relief ball, Jelfin is undeniably soft and tactilely enticing to the touch. Jelfin boasts five vibrant accent colors from which to choose.