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A little bit about Johmet Publishing Group ( JPG ) and the Johmet Advertising Network ( JAN ). Our focus is advertising and, in turn, improving the internet presence of our customers. Our team of advertising experts are constantly building and increasing our network of online real estate to maximize the number of daily potential customers that will visit your site each day. Most importantly, these visitors are more likely to be interested in your products or services. Analyze Your Market How can you know if you know if you have a sound online strategy without having a comparable metric to analyze. In niche markets, such as yours, you have a more compact and focused pattern of metrics to consider. Start by taking your top 3-5 competitors and see what they did right. That’s probably how you discovered Johmet. Define Your Approach One of the biggest challenges is deciding how to apply that limited and hugely important marketing budget. Start-ups face this challenge every day. First, look at your average online sale and calculate how many of those it would take to recoup what you’ve spent for 1 month of advertising with Johmet. It’s a sound decision. Expand On What Works Next, you’ll want to focus on maximizing this newly discovered advertising strategy. We can send you internet traffic all day long, but that doesn’t mean that those potential customers will convert into sales. That’s where you must apply your next strategy of customer conversions. Let’s finish this step of the process first.