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A company’s vision statement outlines what the company wants to be in the future. It communicates the purpose and values of the organization. It gives strategic direction and shapes customers’ understanding of why they should work with the organization. A good vision statement is powerful and realizable, but at the same time challenging. Here are some elements that you might use in your company’s vision statement Scope of your business (e.g. focus areas, customers, products, types of services, technologies, materials) Growth or size (e.g. revenues, employees, customers) Positioning against competition Competitive advantages (e.g. technology, know-how, speed) Image or relationships with your stakeholders Organizational issues (e.g. structure, resources, knowledge, skills, culture) How well do you think these construction companies have succeeded in communicating their vision? “To be the world’s premier engineering, construction, and project management company. – Customers and partners will see us as integral to their success. We will anticipate their needs and deliver on every commitment we make. – People will be proud to work at Bechtel. We will create opportunities to achieve the extraordinary, and we will reward success. – Communities will regard us as responsible—and responsive. We will integrate global and local perspectives, promote sound management of resources, and contribute to a better quality of life.”