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The company's multi-facet emergency LifeRun™ Medical Alert System consist of hardware device with accredited Underwriters Laboratories Emergency monitoring center. The interactive two-way wireless technology allows seniors to remain living independently in their own home rather than moving into an assisted living community or moving in with family members. The company's primary service may also be referred to as a medical alert or medical alarm system. The LifeRun medical alert system is a multi-facet emergency system consisting of hardware or short-ranged wireless devices and a 24/7 UL accredited emergency monitoring center. An easy accessible waterproof button is worn as a necklace or wristband, which communicates with a two-way speaker box base unit. The base unit is connected through a traditional phone line (phone jack), or to a modem and Voice Over Internet Protocol (VOIP), which communicates directly to a certified emergency operator who monitors calls 24 hours a day. Today, falls among older people are a huge problem. According to the Center for Disease Control and Prevention, a little over one-third (1/3) of adults 65 and older will fall in a year, and two-thirds (2/3) will fall again within six (6) months. Falls can result in debilitating injuries such as broken hips and head trauma. Moreover, people who fall and lie helpless for hours or days can suffer serious complications, including dehydration, hypothermia, pressure ulcers, muscle breakdown, renal failure, and even death. When person with a medical alert system falls unexpectedly or has an emergency, such as an adverse reaction to medications, burglary, fire, heart attack, seizures, severe dizziness, strokes, it may be nearly impossible to reach a phone. With the simple push of a button, the system connects the monitoring center and within minutes help arrives to their home. Most importantly, both emergency personnel and family are notified within seconds after the emergency occurs.