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LobbyPOP® was created to bring dynamic digital signage to the front line of the sign industry. Today, LobbyPOP offers unique dynamic sign solutions, and the most complete sign industry consulting, and sign business support structures anywhere. From fully free LobbyCaster software for trade professionals, to solid-state media players and cloud-connectivity, perfectly tuned products support digital sign deployments. End-users gain the support of their favorite sign shop, and the sign shop enjoys the support of the entire LobbyPOP team. Our Mission: “To improve the success of our clients’ businesses by providing expertise, a point of differentiation, and competitive dynamic sign solutions; To strengthen our partnerships with sign industry stakeholders through business-building services; and to provide ongoing support and development of dynamic sign industry professionals who are member participants of the LobbyPOP cooperative association.” The LobbyPOP team has its roots in the sign industry dating back to 1987, a claim that no other digital sign provider can make. We are intimately familiar with the hurdles that the “static” sign industry professional experiences. We are assisting in outreach to some 30K sign companies to bring them “up to speed.” We believe that the sign industry professional is the best equipped to offer the design and distribution of visual communications and brand identity content in both static and dynamic forms. A background in the science of sign conspicuity, readability, legibility and visibility furthers the sign professional's ability to promote the business goods, services and credibility of others through the mediums of audiovisual displays, murals and floor graphics in business lobbies, waiting rooms, and work environments. Today, all LobbyPOP leadership team members have been DSCE certified, and the company founder sits on the DSEG Board of Advisors.