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"We strive to make furniture of such impeccable quality that it brings joy not only to the people who own it, but also to the craftsmen who build it." These words stand as a testament to the greatness in vision of our founder, Habib Ahmed. Through his words and actions, Asasa Furniture is evolving into one of the most revered names in the home furnishings industry. Since our beginnings in 1978, we have strived to be the best furniture company in Pakistan, providing finely crafted luxury furniture with impeccable design and quality and legendary service to our customers. Now a third generation family owned company, Asasa is located in Karachi, Pakistan with over hundred associates. Each of our employees is our true valuable asset in our company and their commitment and dedication can be seen in every piece of furniture we make. When you choose Asasa Furniture, our ability to customize whatever you desire is much like commissioning an artist to create a fine work of art. With over 500 fabrics, leathers and trims and 30+ finishes there are no limits as to how you can express yourself with our furniture. The possibilities are truly infinite. From the frame construction, to the hand-application of your choice of finish and distressing, to the sewing and application of the fabric or leather, each piece of Asasa Furniture passes through the hands of some of the most experienced artisans and craftsmen in the industry. Since the vast majority of our furniture is manufactured in Karachi, from predominantly domestic materials we are able to offer a level of quality, speed and service unparalleled by any competitor in our class. No detail is overlooked, and every measure is taken to insure that every piece of Asasa Furniture you purchase is precisely as you wish. As we look forward, we will continue to expand Mr. Habib Ahmed’s vision in ways that continue to provide you with infinite possibilities and unlimited attention.