MAPP Centre

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The MAPP Centre does research that generates insight into citizen, consumer and customer behaviour in the food system, and analyses the implications of such insight for industry and public policy. For industry, insight into customer behaviour is a major input in market-oriented product development, which is widely accepted to be a cornerstone in attempts to attain and sustain future competitiveness, and it is also a decisive ingredient in the development and implementation of sustainable business strategies and corresponding competence development. For public policy, insight into the determinants of food choice and consumption habits is an important basis for the development of policies that address public concerns in the areas of food choice, health and nutrition, and sustainability.

Company Details

Employees
25
Founded
-
Address
Fuglesangs Allé 4, Aarhus V,middle Jutland 8210,denmark
Industry
Research Services
Website
https://mapp.au.dk
Keywords
Food research, value creation, sustainability, food innovation, food marketing, consumer research.
HQ
Aarhus V, Middle Jutland
Competitors
Food & Bio Cluster Denmark, FutureFoodMakers, DSlexiAI, MASTERY Project, Democracy x, Center of Excellence in Food, Tourism & Leisure (CoEFTL), Agrain by Circular Food Technology, Krinner Solar, EIT Food, Northern Lights on Food.
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