Matterwords email format

# LinkedIn Description Matterwords is a simple subscription service to craft language to develop or grow your business, inside and out. You know intuitively that communication is foundational to organic and intentional growth for your business. What your customers and partners say about you, how you talk about yourself and your business, even why you're doing what you're doing...language is the core of all of it. Put simply, to connect with others is to sell (a product, a job, or anything else). But communication feels so *squishy*; there's no shortage of people wanting the data buff over the concept maverick. Numeracy is comfortable; numbers in, numbers out, right? If only it were true! The truth is much closer to simple relationship-building. Word of mouth is the king of organic growth, and with digital networks this effect has compounded. People buy (or buy into) the right thing at the right time...and they want to feel good about what they're getting, good enough to talk about it in their own networks. "The right thing" depends heavily on how you describe what you have, and why people need it. Getting the timing right: that's your bag. You as the intrepid business leader are here because you've gotten a firm-enough grasp on that one. But what do you say to attract customers? How do you describe yourself in a way that matches products to deeply held personal values? And today, it's especially tough to continue "business as usual" amidst the crashing waves of employee expectations. Business isn't just dollars and cents; now it's religion, too. Matterwords writes the most important words for your business. That’s how we describe ourselves, and that's what we do. We'll assist you in your efforts to match needs and values, for the prospective customer or your next hire, from your company culture to holistic company branding. We'll coach you to be a more effective leader. And we'll use our linguistic expertise to drive it all. Words out, dollars in.