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The Middle East and North Africa (MENA) region – also known as SWANA (South West Asia and North Africa) is a diverse region that shares a number of cultural, economic, and environmental similarities across its comprising countries. The region is also quite diverse with multiple languages spoken with Arabic (formal and approximately 25 dialects), Turkish, Farsi, and Kurdish being the most spoken languages. One common culture that can be found across the entire region is that knowledge is oral and is localized. At MENAnet, we call that soft knowledge, and we define it as the common practices and information that are rarely documented but are necessary for the success of any endeavor in the region. MENAnet is consultancy company that specializes in localizing services in the MENA region countries. Our services are diverse and our team is specialized in multiple disciplines, but they all share one thing in common, each of us have a local informal knowledge in our respective countries (all over the region) and can assist our clients in their endeavors to expand their activities in the region. Our services include: Country-specific Research & Consultancy where we provide answers on the best routes and practices for a successful project. Our local teams will provide insights and soft knowledge that is not available elsewhere but is core to the navigating the country/region. Logistics Services where a member of our team will assist you at every step of the project implementation and be available to give recommendations on the best practices. Translation is divided into formal and informal translation. At MENAnet, we acknowledge that the translation of a text does not necessarily deliver knowledge. Hence, we provide context translation where we assist our clients in understanding the context of the document and provide insightful knowledge on all possible response options. Moreover, we provide on-call service for clients who may need immediate interpretation services.