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General Purpose To unite for the mutual benefit, protection, and improvement of the theatrical and entertainment industry. Specific Purposes Within the parameters of the general purposes stated above, the specific purposes of this non-profit corporation include but are not limited to, the following: To establish and maintain a trade association for the benefit of the industry and the members thereof; To cultivate and foster the highest possible standard of motion picture exhibition, production, theatre management, trade relations, business conduct and community affairs; To promote, develop and maintain the general welfare and prosperity of persons, firms and corporations engaged in or associated with the motion picture industry and the theatrical profession; to improve by all lawful and ethical means their status and condition; to secure and retain the good will of the public for the motion picture theatre industry and for the theatrical industry and profession, and for all persons and businesses associated and affiliated therewith;