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We take retirement projects from pre-DA planning and placemaking all the way through to home and product design, marketing, sales and settlement. Along the way we have helped set new benchmarks in the sector and reworked what retirement means for a new class of retiree, with incredible results. The experts involved in New Tribe, led by Peter Sinner, have helped plan, design, market and sell some of the best over 50s resorts in many of the most desirable locations in Australia, resulting in over 1000 sales and more than $500 million. Success is more than good design, or strong demand. It depends on creating the right product design and mix, masterplan, marketing strategy and sales strategy, so they all work in unison, and not as separate items that are independently managed. New Tribe can transform any project into an aspirational community, guiding product decisions to allow an end product which is highly marketable, has a clearly identifiable point of difference, is desirable to the end consumer and sustains a valuable sales proposition. This process is essential from the very outset of planning to ensure the development arrives at an end product that meets the vision, and has not been eroded by the myriad of restrictions and difficulties innate in the planning of any project. We then produce all marketing material and implement our proven sales system with our team or yours, culminating in a thriving community that becomes operationally sustainable.