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NICE CROWD is a pioneering live events company creating impactful experiences at the intersection of culture, entertainment, and tourism. Focused on celebrating Black creativity and driving economic impact for its clients, the company produces immersive festivals, award shows, and destination-based experiences across major U.S. cities and international markets.
Founded on a mission to amplify underrepresented voices, NICE CROWD curates vibrant spaces where creativity thrives and communities connect. Its events are designed to inspire, entertain, and engage—blending cultural celebration with strategic impact. The company was co-founded by husband-and-wife team Jeff Friday and Nicole Friday, who serve as CEO and President, respectively.
Best known for its flagship property, the American Black Film Festival (ABFF), NICE CROWD has evolved into a global brand with deep expertise in event production, audience engagement, and strategic partnerships. As its footprint continues to grow, the company remains committed to redefining live events and celebrating Black culture on the world stage.
Company Details
- Employees
- 19
- Founded
- -
- Address
- Los Angeles, California 90028, Us
- Industry
- Entertainment Providers
- Website
- https://linktr.ee/nicecrowd
- Keywords
- Live Events and Streaming.
- HQ
- Los Angeles, California
Nice Crowd Questions
NICE CROWD's website is https://linktr.ee/nicecrowd
NICE CROWD's LinkedIn profile is https://www.linkedin.com/company/nicecrowd
NICE CROWD has
19 employees.
View email and phone details for 19
employees at NICE CROWD.
NICE CROWD's industry is
Entertainment Providers
NICE CROWD's top competitors are
Hartbeat,
Hoorae,
Blavity Inc.,
Macro,
Shondaland,
American Black Film Festival,
Martha's Vineyard African American Film Festival,
Essence Communications Inc.,
Colorcreative,
Tyler Perry Studios.
NICE CROWD's categories are Entertainment Providers
NICE CROWD's founding year is 1997
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