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Novanuncio's main aim is to take advantage of the existing gap in the real estate advertising market, so that property owners can get different services (photography, house map/plan creation, properties' description, videos, etc.) in order to rent or sell their houses in a considerably lower time than the time that would be spent until an agreement is reached with a “standard” advertisement. Novanuncio is currently active in Madrid area, Spain. Novanuncio provides its clients different services devoted to increase the visibility of their real estate properties advertisements, so that they look better and more attractive for their online visitors, in order to be sold or rented in a lower time period. The main aim is to give to the clients’ properties a depersonalized aspect, so that each house gets the best presentation for a standard potential customer. Therefore, the visits obtained in the different real estate web pages are maximized, being visits directly related with the time spent until the house is rented/ sold, and having some impact on the pricing negotiations, with direct implications on the price paid by the potential buyer/ tenant. It is important to clarify that Novanuncio is neither a real estate property portal nor a real estate agency, as its main objective does not involve directly renting or buying the house, but giving its owner more chances of making it attractive for potential customers when he/ she is planning to rent it through different web pages.