Oddball email format

The Oddball mission: Saving the world from naked wrists, one bracelet at a time... We create strong, fashionable, hand-made bracelets for men and women. It all started on a July afternoon in Cleveland, Ohio. My dad, John, and I were shopping for bracelets and couldn’t find anything with the authentic, custom look we wanted at an affordable price, so we started designing our own custom beaded bracelets. After sharing our designs with friends and family it was obvious we needed to share our bracelets with the world. From the start we wanted our image to be distinct, chill, urban, and modern; and our brand is influenced by hip-hop, electronic music and action/extreme sports. We worked on a name for our brand and started out with “25” because that was the number of beads in our first bracelets, and we liked the idea of using a number. We then designed a few bracelets for females and used only 23 beads. So much for the “25” idea! As we continued to design bracelets we realized we needed something unique to set us apart that reflected our image. We came up with the idea of each bracelet having one different bead—we called it the “Oddball bead” and we had our name! We knew from the beginning we had a solid product and we were certain there were others looking for fashionable bracelets at a reasonable price. My dad and I always believed quality was extremely important. That is why every bracelet you purchase is handmade to order, each bracelet as unique as you are. He and I developed an initial business plan as we continued to refine the designs and assembly techniques. We set out to build a foundation for the Oddball brand with a website (created by the tech guru of the family, Devin), stylish bracelet designs, and a dream to save the world from naked wrists, one bracelet at a time. What’s on your wrist?