Our moonshot email format

OurMoonshot.co is an initiative focused on promoting accountability in cancer research – the Emily’s List meets NRA Report Card for a “moonshot” to cure cancer. Cancer affects every family in one way or another – we all know of a loved one diagnosed or deceased from this terrible disease. Our generation’s time has come to rise up and commit ourselves to accomplishing the unthinkable – our “moonshot” – to cure cancer. While there have been valiant efforts to promote greater cancer research, there still remains a need to foster a movement, a real movement like one for civil rights, marriage equality, and immigration reform – that moves people to push past the rhetoric and make a real change. There are numerous impactful cancer organizations dedicated to spreading awareness and raising funds for research. Some of these groups have also credible advocacy efforts to influence public policy. Yet these efforts seem to be splintered and fragmented – lacking the political organizing power to hold policy makers and business interests accountable. Imagine if we could enlist a fraction of the individuals affected by this terrible disease (survivors and caretakers alike) and employ the mobilizing power behind a fraction of the endless cancer charity fundraisers, walks, races, etc. – to influence policy, pharma/big-business and medical research to find a real cure. We might just be able to do it. In this day and age, what it takes is a hardcore organizing movement to align the sometimes-conflicting interests of relevant stakeholders. That draws on the best organizing practices of the most effective movements of our time. Think “Emily’s List” meets “NRA Report Card” for curing cancer in the next 3-5 years. Crazier things have happened. We looked up into the heavens and said we would touch the face of God and put a man on the shiny surface of the moon – and we did it. Curing cancer can be our moonshot.