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This year, consumers in emerging markets will buy more than 900 million smartphones. Most of these mobile phones are used primarily on wifi – NOT on mobile networks. This user behavior is not a paradox: consumers have figured out that Facebook and other popular apps are too data-hungry to run well on low-bandwidth networks, and they use too much network data to be affordable – except on wifi. Paloma anticipated this issue in 2011. After three years of development and market trials, our cloud-based platform is now the first in the world to deliver extremely data-efficient smartphone services, with carrier-grade service quality. Our first service – called "Photo Chat" – delivers a rich mix of photos and social features in a private conversation with friends or family. Photo Chat is available globally in the Play Store and can be used on ANY Android phone – even 2G-only models like the Samsung Galaxy Star running on GPRS networks. Some of the largest mobile operators in Southeast Asia are now marketing Photo Chat, providing their customers a compelling new service to use "on the street" – with no need to rely on wifi. For these Paloma partners, Photo Chat increases the relevance of their networks and brands, and enables the 900 million new smartphones to generate significant data revenues and margins. – – – – – – – Would you like to learn more about our technology and services? Partner with us? Work with us? Consider an investment? Please write to us: enquiry@palomamobile.com Or, connect to the Paloma founders: Jennifer Zanich http://au.linkedin.com/pub/jennifer-zanich/0/6/ba and Steve Langkamp http://uk.linkedin.com/in/stevelangkamp