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After more than a decade’s experience of utilising advanced methodologies to bring clarity to business development, we offer something unique and powerful; extensive research and academic expertise, combined with significant operational and management experience. Our consultancy is focussed around the application of four proven methodologies, several of which are exclusively available to our clients. These tools are expertly applied by our trained practitioners, providing clear direction to situations requiring a fresh and methodical approach, and enabling businesses to capitalise on untapped opportunity. Mindshare 1.0 Measure the strength and quality of the behavioural characteristics determining the success of your business relationships, obtaining a clear score that enables targeted, quantifiable action. Mindshare 4.0 Obtain context and understanding of your company’s position in relation to other channels-based businesses. Unlock the potential for wider strategic improvements in your go to market model. Cambridge Value Generation Tools Gain clarity on the effectiveness value exchanges of your business, enabling improved value proposition and ongoing strategy. Cloud Services Adoption Model Map and model the factors that address your customers’ buying needs / purchasing requirements, identifying areas where improvement could be most impactful. Over the years, we’ve had the satisfaction of seeing the positive impact that our tools have had on businesses of all sizes, across multiple sectors and industries. Our approach is professional, personal and, we believe, truly original. At the heart of our consultancy lies a genuine passion for continued research and academic excellence. Our methods will always remain at the cutting edge of business innovation, as we continue to expand our offering based on the latest industry developments. To learn more about our proven methodologies, and the transformative effect that they could have, please visit our website.