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Sascha.uno is a professional business coach with more than 25 years experience. As founder of one of the earliest digital agencies and makers of "websites/ecommerce" back in 1997, as well as marketing director and CEO at technology companies, Sascha knows what it takes to run a modern digital business. He is co-founder of the renowned Social Media and Influencer Marketing Academy, and has won some major speaking engagements internationally. He is also authored multiple books and columns on the topic of marketing. His passion is for all things value-creating, that is, creativity. Photography, Film, Design, Podcasting, Art, and Lean Strategy for creating graphic consumer experiences and digital emotions for businesses. Sascha Uno believes everyone must create their brand today, in order to prepare for a hyper-digital, fragmented future of society. At his academy, Sascha Uno explained how being a social media star is not necessarily about trying to create something new. Sascha.uno takes budding marketers and gives them chops, savvy, know-how about contracts, financial smarts. While they might not all describe themselves as influencers, Sascha Uno would describe all of them as Key Opinion Leaders (KOLs), a more common term in Asia. One of the ways they gain traction and earn income is by creating content, product placement, affiliate marketing, drop-shipping, and building micro-brands. And, Sascha Uno points to tools that may assist in monetisation. It is no wonder his clients at Amazon, bloggers, and social media users are all eager to turn a profit. The value of an influencer is being able to fulfil his or her passion to produce content, be it text, images or videos. Social media influencers, journalists, and media houses are all very complimentary, which makes sure the audience has a wide range of opinions. On the business side, Sascha trains marketing experts and relationship managers to work with influencers.