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Simply Perfect Cosmetics is the realization of makeup artist Scott Hersh's dream: to create the perfect line of cosmetic products that not only enhances the natural individual beauty every woman possesses, but also is pleasing to wear, easy to apply and lasts longer than anything else available on the market today. Having been responsible for the makeup on some of the most beautiful and demanding models, actors, actresses and celebrities, Scott Hersh found the products commonly used and sold did not perform to the level these stars demanded and deserved. Often he would customize makeup products by hand in his lab to accomplish what those inferior makeup products failed to do. The result was a simply perfect look, in any light, in any medium whether it be print, film or video. Thus, Simply Perfect Cosmetics was born, bringing three decades of professional makeup artistry to the public. Scott Hersh is breaking down the barriers between the entertainment industry and the general consumer having developed a line of products for the professional makeup artist and private user alike; products that enhance your beauty, feel naturally light when applied, and last longer with minimal need for reapplication throughout the day. Each and every product is created to exacting specifications and must conform with the company's mandate: a look and feel that is simply perfect.