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MANY MULTINATIONAL CORPORATIONS THAT PRODUCE AND DISTRIBUTE TANGIBLE GOODS OPERATE GLOBAL SUPPLY CHAINS LEVERAGING LOW-COST LABOUR.  INTERNATIONAL TREATIES AND LOCAL LEGISLATIONS SUCH AS THE MODERN SLAVERY ACT (UK, 2015), CALIFORNIA TRANSPARENCY IN SUPPLY CHAIN ACT (USA, 2010), AND BUSINESS SUPPLY CHAIN TRANSPARENCY ON TRAFFICKING AND SLAVERY ACT (USA, 2015) ARE AN IMPORTANT STEP TOWARD ADDRESSING HUMAN RIGHTS VIOLATIONS THROUGH CRIMINAL AND CIVIL PROVISIONS TARGETING FINANCIAL BENEFIT DERIVED IN PART FROM LABOUR TRAFFICKING. HOWEVER, THERE ARE INSUFFICIENT CRIMINAL OR FINANCIAL PENALTIES FOR NON-COMPLIANCE. SlaveFREE ENCOURAGES RETAIL BRANDS TO COMPLY WITH EXISTING LEGISLATION AND TO PUBLISH THEIR SUPPLY CHAIN COMPLIANCE EFFORTS BY ENHANCING SOCIAL AWARENESS ABOUT THE ISSUE AND APPLYING POSITIVE PRESSURES TO RETAIL BRANDS WHICH HAVE GOVERNMENT MANDATED CORPORATE SOCIAL RESPONSIBILITIES.  AS EXISTING LAW AND REGULATIONS ARE LARGELY FOCUSED ON MERELY PUBLISHING SUPPLY CHAIN COMPLIANCE MEASURES, SlaveFREE DEVELOPS COMMERCIALLY SOUND BEST PRACTICES IN SUPPLY CHAIN MANAGEMENT, WHICH ARE FOCUSED ON PROGRESSING TOWARD GLOBAL SUPPLY CHAINS THAT ARE FREE FROM SLAVE LABOUR. SlaveFREE PROVIDES PARTICIPATING BRANDS WITH A CAMPAIGN LOGO WHICH REPRESENTS THE CONTINUING EFFORT TO ELIMINATE LABOUR TRAFFICKING IN THEIR SUPPLY CHAINS. ONCE PROVIDED, SlaveFREE CONTINUALLY MONITORS EACH SUPPLY CHAIN ENSURING THEY REMAIN SLAVE FREE.  AS CONSUMERS BECOME MORE AWARE OF THE PERVASIVENESS OF HUMAN TRAFFICKING AND THE COUNTLESS LIVES WHICH HAVE BEEN AFFECTED AS A RESULT, THEY RECOGNISE THE SlaveFREE LOGO AND GRAVITATE TOWARDS BRANDS THAT HAVE PARTICIPATED THE SlaveFREE CAMPAIGN.