Take traction email format

Ecommerce is a business model that can help you achieve your wildest dreams... - No more 9-5 - Location independence - Doing something you're passionate about But that doesn't mean it's going to be an easy journey. Many people get in to ecommerce with the, "if you build it, they will come" approach. But unfortunately, this couldn't be further from the truth. - What does it take to build a great product? - Who is your target audience? - How are you going to reach them? My very first business was a fashion brand. We had built what we thought were amazing products. We had built a bit of a following on social media and we'd even done some publicity stunts, getting us featured in various newspapers. Launch day came around and we were so excited to hit that button and make the website live. After all the commotion we had generated, we just knew the website was going to be flooded in the first 5 minutes. - "Is our server going to crash?" - "Will we be able to fulfill all the orders ourselves?" These were the kind of questions we would ask ourselves. The big night came. Our friends came round to the house and we whipped up some cocktails to celebrate. 10pm. I clicked the "Make Live" button on our website's backend and waited anxiously for the first visitor to come in. And then... You guessed it... The launch was a complete and utter failure. 5 minutes passed and no one had shown up yet. 30 minutes in and we had maybe had 10 visitors on the site. We spent the next 12 months hustling to try and crack the code to growing a successful business. Take Traction is here to make sure you don't have to go through what we went through. To give you tips and tricks from years of running ecommerce stores so that you really can achieve your wildest dreams. So come and say hi! What's the biggest challenge you're facing right now? Send us a message to let us know and we'd be super happy to help you out.