The independent optometry group email format

The Independent Optometry Group is a 100% member-owned cooperative of independent optometry practices with a clear mandate: to leverage the collective strength to drive growth, while maintaining individual practice autonomy. Our goal is to help all our members enjoy prospering practices. With rapidly changing social landscape dynamics, strategic shifts in the optometry market and the impact of technology, keeping pace and recognising which ideas hold merit against those which don’t, is challenging within the time-poor environment that independents face. Standing still is effectively going backwards. The IO Group seeks to keep members up to speed with advances to give them a competitive edge in a rapidly changing landscape. We aim to facilitate well-informed decisionmaking,growth and resilience for independents through the delivery of a spectrum of tools and services to create value. These cover the following aspects: Supply chain: creating value and improved profitability through well negotiated and structured product and software costs including frames, lenses, CLs and accessories. Business services: the group has a suite of business planning and management, data analytics and marketing tools available which allow for improved decision-making within the practice. Access to our well-known retail brand "Visique". Corporate contracts: we have established relationships with key figures in insurance, the MSD and the cooperative sector which facilitate and lower the cost of customer acquisition and retention. TO FIND OUT MORE CALL NEIL HUMAN ON +64 210 292 8683 OR NEIL.HUMAN@IOGROUP.CO.NZ