Trade show chronicles - the business novel that makes you an exhibition expert email format

This book is written like a novel so all its tips could stick much better with its reader - you won't get a long list of "dos & don'ts" or checklists of any kind. Instead, you get an entertaining story that puts you through the journey of an event planner who needs to arrange every aspect of his trade show booth. Andrew is in charge of organizing his company's booth for the coming trade show. He has zero experience in this field but with the help of Karen and Charles, he will learn everything from planning and budgeting to choosing the right stall location, capturing leads efficiently and following-up with visitors for a successful event. Discover the story of Andrew and learn with him the rules of a good trade show strategy from A to Z. Access hundreds of practical tips directly applicable to your business to improve the way you manage your participation in exhibitions, increase your efficiency and reduce your expenses. WHAT EXPERTS SAY "Want to learn how to exhibit successfully? You could find a bunch of checklists, get some tips from your social network, or learn-by-doing (which could take a while). But if you want a different way to learn best practices for an exhibitor; planning, managing (tasks and people) and executing with efficiency, take a journey through a clever narrative that is packed with real-life situations, issues, and personalities. I am talking about Julien RIO's new book, The Trade Show Chronicles. You won't get Top 10 Lists, or Dos and Don'ts. What you will get is a well developed storyline that follows Andrew, a fictionalized character that any event or trade show manager can relate to. As you travel with Andrew through the complete process of producing a successful exhibit, you will get entertained and educated at the hand of the author, Julien RIO. He knows a lot and knows how to present it in an engaging story format. Enjoy and learn. " Matthew Hill, President, Expert, Trainer | The Hill Group "This is a complete masterpiece from A-Z for everyone who plans to exhibit or even visit an event, and make useful notes for future business plans. It is an amazing imaginary journey, and at the same there´s so much in common with real life companies expo preparations. Julien Rio is a true event & expo professional and his clear thinking connected to wide personal industry knowledge can be shaped to the form of this great reading experience. You want to be an event pro? Then do not miss this book! " Rauno Ramo, Trade Show Business Consultant | Event & Exhibition Subcontractors World Wide "The Trade Show Chronicles perfectly depicts the complexities of the trade show industry and how difficult it can be to navigate. Many companies find themselves in situations similar to Andrew's where they are in charge of a large trade show project and have no idea where to start. Whether you are just beginning to manage your company's trade show program or have been in the industry for years - The Trade Show Chronicles is a relatable guide that provides crucial information that will help even the most seasoned planner cultivate an impactful trade show program. " Trevor Lewis, Experiential Marketing Strategist | Skyline "Not everyone gets to experience the entire tradeshow, from beginning to end and after. This walk through the complete process will be reminiscent for many readers. " Richard Erschik, Trade Show Expert | TradeshowLeadsToSales.com