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THE INVESTIGATOR (TI) is the first-of-its-kind: a 3D photo-realistic online interactive murder mystery game. To experience The Investigator, gamers must assume the role of a “hero” crime fighter to solve an crime in order to win the weekly prize. We target everyone from the housewife that kills time online to the hardcore gamer who lives online. Game players become “investigators”, attempting to solve the crime through viewing live-action content rich with characters, clues and motives. Just like the real world, “investigators” can manipulate items and engage with the characters. Anyone can join and participate in the game at any time. Unlike other online games and competitions, the winner is NOT the first to finish. Rather, the player who successfully solves the game using the best problem solving skills and gets the highest number of points will be declared the weekly winner. Our patented proprietary software will also prevent any two players from playing the same game and cheating. By incorporating brands into scenes and allowing players to virtually pick up and interact with “3D” products from all angles, products become robust characters in the storyline and users can become truly engaged with the advertiser’s brand(s). Simply put, our unique software delivers a new marketing experience that allows for product exploration!