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True Growth – positively impacting the lives of 16,000 leaders! Our mission is helping leaders embrace the transformational power of authenticity to improve themselves and the lives they touch. Since 2007, we have helped more than 4,000 civilian, military and government leaders embrace the transformational power of authenticity to improve themselves and the lives they touch. Our clients include FEMA, US Army, the Department of Defense, the University of Texas, and the world's largest insurance company. Leadership Team Lawson Magruder, LTG, US Army Retired Founder and Managing Member of LWM III Consulting LLC. Lawson has been coaching professionals,mentoring leaders and building highly effective teams for more than four decades. Retiring as a Lieutenant General after 32 years of service, he transitioned into the corporate and academic cultures building enduring research partnerships in the homeland security arena, publicly sharing his leadership journey at seminars and conferences, serving as an executive coach for leaders in the federal and private sectors, and a senior mentor for Army leaders and units. Among his numerous awards, he is a member of the US Army Ranger Hall of Fame. Byrd Baggett Byrd Baggett is a best-selling author and popular motivational speaker. He has been helping organizations develop authentic leaders and passionately engaged teams since 1990. His corporate experience includes sales and management careers with two Fortune 500 companies. He is a Member of LWM III Consulting LLC and the creator of the True Growth brand. Byrd is the author of 15 best-selling books on the topics of sales, customer service, leadership and motivation. A former All American sprinter at the University of Texas at Austin, Byrd is also a Certified Speaking Professional (CSP), the highest earned designation presented by the National Speakers Association.