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Your competitors likely have customer value propositions based on features, benefits, and price. You can do better. Human beings like to work on things that are controllable, where they are the decision-makers. They decide on what features, benefits and prices to talk about. The biggest problem with the approach is that the only decision for the business that really matters is the decision that's our of their hands, it's the customers' decisions to buy our product...or not!
Great value propositions go after the things that really drive the customers' decisions. Features, benefits, and price are important but not essential. What you need is to be able to influence the customers' decisions. To do that we tap into the roles different people play in your customers' business or life. Where you can tap into the lasting and powerful motivators we call K.I.M. then you have a customer who feels a deep sense of ownership in your product.
Get that right, and you don't need to worry much about your competition. They're going to wonder how it is that you are doing so well with your customers.
The Whole Team Value Proposition Workshop provides a disciplined approach to building truly strong customer value propositions. We cover:
1) The different roles in your target audience that require targeted value propositions.
2) The jobs-to-be-done for each of these roles.
3) The psychology tools that prove powerful in crafting value propositions.
4) How to set up influencers to be great referral agents.
5) How to leverage the motivators that create a deep sense of ownership in your product or service with your customers.
Reach out to me for more insights in to what your team will do in the workshop.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Libertyville, Il 60048, Us
- Industry
- Professional Training And Coaching
- Keywords
- Value Propositions, Behavioral Economics, Entrepreneurship, Competitive Advantage, Judgement and Bias, Decision-making.
- HQ
- Libertyville, IL
Value Proposition Workshop Questions
Value Proposition Workshop's LinkedIn profile is https://www.linkedin.com/company/value-proposition-workshop
Value Proposition Workshop has
1 employees.
View email and phone details for 1
employees at Value Proposition Workshop.
Value Proposition Workshop's industry is
Professional Training and Coaching
Value Proposition Workshop's top competitors are
Polline☀️,
Training 4u S.r.l.,
Value Proposition,
Mistertemp' Italia,
Bi Elle S.r.l.,
Talent4job,
Cbs Lavoro,
Gtt - Gruppo Torinese Trasporti S.p.a.,
Consul Service,
Corefelt.
Value Proposition Workshop's categories are Professional Training and Coaching
Value Proposition Workshop's founding year is 2022
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BILL BURNETT
Value Propositions Work When They…
Libertyville, Illinois, United States, United States5aol.com, gmail.com, twdgrp.com, lfgsm.edu, uwp.edu
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