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At Verbizz we support the delivery of growth solutions by prototyping options in the real world. Our approach combines features from design thinking, consulting, management and performing arts and has been refined and extensively tested whilst working with aspiring entrepreneurs at the Branson Centre of Entrepreneurship in Johannesburg, South Africa. The traps that most businesses fall into include: - Starting with a solution, before really taking the necessary time to understand their customers' situation and needs - Trying to define a solution whilst evaluating the problem through a traditional lens, making it very difficult to develop a breakthrough strategy - Latching onto an exciting new solution too quickly without testing the key assuptions - Spending far too long in the planning phase - focussed on a big bang solution - before piloting the solution to understand how it might work - Not considering the impact of the new approach on the business model At Verbizz, we focus on understanding your business and your clients - we call this 'IMMERSION'. We then work with you to 'CREATE' a number of ways to effectively test all of the assumptions that we have about our clients and how we want to serve them. This is much more powerful than endless debates around a board table or references to generic market studies. Armed with these genuine experiences with our clients we are then positioned to 'OPTIMISE' your solution and to design a full-blown pilot.