Yellow magnet email format

YELLOW MAGNET IS AN AWARENESS-TO-ACTION CONSULTANCY. We believe that converting awareness into action is the critical-step in creating transformative social change. Everything an organization does, day-in, day-out, culminates in decisive moments of conversion: becoming a member, making a donation, joining a board, attending an event -- maybe even marching in the streets ☺︎ That's when the real magic happens -- or more often it doesn't. As change-makers, we have only a generation or so to turn-the-tide around hunger, poverty, famine, pollution, disease, education, opportunity, equality, civic engagement, and on and on. Creating awareness about these urgent needs, challenges, and opportunities is essential — but it’s not enough. Unless audiences take action, missions are left unfinished. And missions unmet, mean opportunities not seized and problems not solved. WE'RE HERE TO CHANGE THOSE OUTCOMES: to ensure that awareness leads on to action. CUSTOM: all of our work is custom in nature — adapted to and optimized for the circumstances, priorities, resources, and timing of our clients and partners. We are collaborative by choice in all our dealings and engagements and we strive to make relevance and objectivity the hallmark of all our work. ACTIONABLE: because we are unremittingly dedicated to making action happen, our manner of working emphasizes brevity, practicality, and, most especially, measurable/testable results. Our goal is always to provide organizationally-tailored, actionable instructions that serve and facilitate the right priorities at the right time. METHOD-DRIVEN: we believe that methods and methodologies are superior to collections of isolated tips, hints, tricks and techniques. Methods bridge the strategic and the tactical: they help you to understand both where you are going and how to get there.