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In celebration of our 3rd birthday, Yin&Yang are proud to announce our third iteration of www.yinnyang.co.uk - landing January 2013. When Yin&Yang was launched in late 2009, it was simply a platform for university friends Niran Vinod (Yin) and Ernest Opoku (Yang) to document their shared interests and voice their opinions on everything they categorised as ‘cool’. Somewhere along our three-year road, the vision changed. Growing from ‘2 fresh kids’ to a whole family of contributors, we found innovative ways to impart our passion for music, fashion, art, culture and creativity on our readers. Not satisfied with merely documenting content dictated by the blogsphere, we decided to create. We turned inter- views with some of world’s most talented musicians into conversations, we made stories experiences and created visual journeys worth a thousand words. “In a world of many blogs, their honesty and passion sets them apart from the crowd.” - ASOS With Y&Y 3.0, we push our vision even further; leading with Yin&Yang created content on the site instead of content sourced from the internet. We plan to lead the resurgence of daring, beautiful and exciting editorial in lifestyle and culture coverage, bringing the quality expected in high-end print to the digital screen.