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AUNTEA JENNY is the number one brand in northern China and ranks among the top three mid-priced freshly brewed tea brands in China. It focuses on providing consumers with high-value, healthy freshly brewed tea drinks. As of May 9, 2024, AUNTEA JENNY has opened over 8,000 stores in more than 300 cities across China and overseas markets such as Malaysia.
In 2013, AUNTEA JENNY opened its first store at People's Square in Shanghai, pioneering the fusion of grains with milk tea, and began to gain rocgnition in the market.
In 2019, AUNTEA JENNY seized the opportunity in the mid-range market for fresh fruit tea and focused on the fresh fruit tea market , success improving single-store performance and gradually expanding rapidly across China.
In 2024, AUNTEA JENNY upgraded its brand to 5.0, with "Modern Orange" as the main brand tone, highlighting the integration of Eastern and Western cultures through element such as "bubble head" and "bell-shaped hat". It has also created the"Cheetah Lady" IP, celebrating the beauty of cheetahs and praising free-spirited women
• Brand ranking source: ZHOUZHI Consultancy, based on store count data as of September 30,2023.
8000+ store data source: www.canyandata.com, data as of May 9, 2024
沪上阿姨，是中国现制茶饮店行业高速增长的领先企业之一，现已推出“沪上阿姨”、“沪咖”、及“茶瀑布”三个独特性品牌，为广大消费者提供好喝、高颜值、高质价比的健康现制饮品。
自创立以来，沪上阿姨一直在不断创新，引领行业的发展。2013年，沪上阿姨首家门店开业，售卖“五谷奶茶”。随着品牌不断发展及消费者对健康清爽茶饮的需求不断提升，2019年，沪上阿姨全力主攻鲜果茶赛道，并迅速获得市场认可。2024年，沪上阿姨全新升级为5.0的品牌形象，将“跟随心中猎豹”作为全新的品牌理念。沪上阿姨以“摩登橙”作为主色调，通过“波波头”和“钟形帽”元素，凸显中西交融、独立自信的海派女性形象；沪上阿姨还在包材和门店创新打造了“猎豹女士”IP，以猎豹之美，赞颂自由果敢的女性，向世界展示“东方她力量”。至此，沪上阿姨公司形成了“沪上阿姨”、“沪咖”、“茶瀑布”三大品牌矩阵，通过多个价格带、多类型产品的策略，为消费者带来更喜爱的饮品体验。
品牌大事记
2013年——首家门店在上海人民广场商圈开业，推出五谷茶
2015年——沪上阿姨门店数量超过200家
2019年——沪上阿姨开始推出新鲜水果茶，品牌升级，logo焕新
2020年——沪上阿姨完成近亿元融资A轮融资
2021年——沪上阿姨完成A+轮融资，全国门店突破4000家
2022年——沪上阿姨门店数超过5000家，扩大产品品类，推出沪咖
2023年——沪上阿姨10周年，完成B轮融资，全国门店突破7200家
2024年——沪上阿姨完成C轮融资，品牌5.0升级，已打造三大品牌矩阵：沪上阿姨、沪咖、茶瀑布
Company Details
- Employees
- 100
- Founded
- -
- Address
- 上海, 上海
- Industry
- Food And Beverage Services
- Website
- http://www.hsayi.com
- Keywords
- 上海.
- HQ
- 上海, 上海
沪上阿姨auntea Jenny Questions
沪上阿姨AUNTEA JENNY's website is http://www.hsayi.com
沪上阿姨AUNTEA JENNY's LinkedIn profile is https://cn.linkedin.com/company/%E6%B2%AA%E4%B8%8A%E9%98%BF%E5%A7%A8
沪上阿姨AUNTEA JENNY has
100 employees.
View email and phone details for 100
employees at 沪上阿姨AUNTEA JENNY.
沪上阿姨AUNTEA JENNY's industry is
Food and Beverage Services
沪上阿姨AUNTEA JENNY's top competitors are
蜜雪冰城股份有限公司,
Nayuki Tea & Bakery,
Chagee,
Heytea,
The Alley,
蜜雪冰城,
Xiaohongshu,
Luckin Coffee,
Zus Coffee,
Chagee Malaysia.
沪上阿姨AUNTEA JENNY's categories are Food and Beverage Services
沪上阿姨AUNTEA JENNY's founding year is 2013
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Top 沪上阿姨AUNTEA JENNY Employees
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-
徐平
沪上阿姨 - 营运部经理
N/a -
李俊驹
沪上 — 奶茶
Zhenjiang-Yangzhou-Taizhou Metropolitan Area, China -
Anson Zhou
Ceo/Gm At Auntea Jenny, Alibaba, P&G
Yangpu District, Shanghai, China, China1hotmail.com
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