RTM, Sales Acceleration & Growth Strategy▪ Boosted 5% total sales by adjusting retail trade schemes to increase per dealer offtake & reactivate churned outlets ▪ Increased sales by 139% in targeted outlets by using 15k+ FSUs in Q1 under visibility program to boost brand recall ▪ Prepared GTM strategy for INR 1500 Cr of growth opportunity in low-market share states using a prioritization matrix ▪ Identified new SKU opportunity through whitespace analysis & competitive… Show more RTM, Sales Acceleration & Growth Strategy▪ Boosted 5% total sales by adjusting retail trade schemes to increase per dealer offtake & reactivate churned outlets ▪ Increased sales by 139% in targeted outlets by using 15k+ FSUs in Q1 under visibility program to boost brand recall ▪ Prepared GTM strategy for INR 1500 Cr of growth opportunity in low-market share states using a prioritization matrix ▪ Identified new SKU opportunity through whitespace analysis & competitive benchmarking in product portfolio mixData Analytics & Insights ▪ Prepared Annual Operating Plan aimed at achieving 1.35x target revenue from 3 HCD brands through strategic deployment of 400+ salesman, 60k+ FSUs, portfolio enhancement, and expansion strategy in low share markets ▪ Analysed ND-WD curves and consumer preference shifts to understand MS erosion using Nielsen and Kantar data ▪ Identified 40% of salesman attrition and lower productivity leading to 10% of degrowth in high market share states Process Improvement ▪ Reduced manual effort for SME by 20% in identifying outlet category & target using colour-coding features on SFA app Show less

- Increased social media followers by 30% using appropriate keywords and hashtags and initiated blogs on the website- Boosted 20% community membership reach and meetup presence and brainstormed ideas for product roadmap

Design of structural elements of Labour Bureau, Chandigarh and other Govt. of India buildings.

Studied the effect of aggregate morphology and the shear effect on Stone Matrix Asphalt (SMA) mix.